Cidewalk, developed by online ad network Chitika, allows businesses to create their own mobile ad and have it appear across more than 10,000 popular mobile apps to users in a selected town. With pricing going as low as $1 for 1,000 ad views, the service opens up the world of mobile advertising to smaller businesses that may lack the resources to match strides with larger marketers. "I've been running five separate ad campaigns using Cidewalk for several weeks now, and I have really been amazed,? said Elie Sakhat, owner of El Basha Restaurant, a family-owned local chain of three Mediterranean restaurants, near Boston. For each, I picked the highest price point at 5,000 views for $5, and it was well worth it,? she said. ?I have had a bunch of customers come in during that period saying they saw my ad on their phone, which is the most you can hope for. ?Plus, I get stats showing the number of views and exactly where the ad was seen, which I really like.? Direct connection ...